About Shwaag
“Give and you shall receive”
Shwaag™ is an online movement built to encourage generosity between social networkers and companies. Like A-list celebrities on the red carpet, companies give away products to:
- gain brand and product exposure
- demonstrate generosity
- create bonds with social networking trendsetters
So what's in it for Shwaag members?
- Exclusive access to premium products and services
- Opportunities to “Get Shwaag'd” with random giveaways
- Choose to keep your Shwaag items, or Pay It Forward
- Build your social clout as you're recognized for your participation and generosity
Request an Invitation Now and become part of the Shwaag Movement!
Shwaag Invitations are only extended periodically via Shwaag.com, or more frequently through other Shwaag members. Once you've requested an invitation, be patient! Good things come to those who wait. Otherwise, click on the url of a member's #shwaag tweet or post to see if you qualify for instant access. Facebook or Twitter authentication may be required.
Welcome to the Shwaag™ movement.
Our People
Eric Keosky-Smith
Founder / CEO
Eric has a passion for developing marketing strategies that break new ground. Over 25 years at the intersection of technology and consumer marketing, he’s had the good fortune to drive some of the largest product launches and initiatives of the past decade, including Directing the Advertising Campaign for Intel’s pan-European Pentium processor launch, as the European Product Marketing Manager for Intel’s OverDrive Processor, as part of the original ground-breaking Intel.com team in Silicon Valley, and as Principal and VP Sales for leading-edge browser company NeoPlanet.
He’s also co-founder of strategic marketing consultancy Incendo Marketing LLC. Eric has extensive experience with online promotions, channel management, branding and advertising. He’s held management and senior executive positions with Intel (U.S., U.K. and Germany), Microvitec PLC (U.S. and U.K.) and NeoPlanet. He earned his BA in Marketing from George Washington University and plans to own a tropical island with the best beach bar in the world, where the term “happy hour” means “free.”
Eric's photo compliments of Heather Dillon Photography.
Michael Edwards
Founder / CTO
Michael is on a mission to give generously and help companies build meaningful relationships with their customers. In 1998, he co-founded Incentive Logic, Inc., a business that enables companies to quickly and easily reward customers, using technology at the core. Michael and his team developed the technology platform and loyalty strategies that continue to drive growth and retention for companies such as Microsoft, American Express and Hilton. The platform, still in use today, services over 12 million member accounts. Incentive Logic went on to receive the Inc 5000 Fastest Growing Companies in America designation for 2007, 2008 and 2009.
Having spent over 20 years in the technology industry, Michael is also a nationally recognized speaker on the topic of Technology-Driven Customer Loyalty and has been featured in eWeek, The Wall Street Journal, and CNN.